Hi, I’m Lindsey Carse. After 22 years in the beauty industry—with product lines featured on the Home Shopping Network and salons in Beverly Hills and Malibu—I’ve combined my lifelong love of horses with my passion for haircare.

When I brought home my white (gray) horse, I tried every purple shampoo in the equine market with little to no results. That’s when I decided to create my own—using premium, U.S.-sourced ingredients and a custom pH-balanced formula made specifically for white horses.

The results were immediate: stains and yellowing disappeared, irritation-free, and consistent with every wash. I’m thrilled to introduce this new purple shampoo to the equestrian world—a place that holds my heart.

Keeping white and gray horses clean is tough. We created The White Horse Shampoo — a premium, human-grade formula made in the USA — to finally deliver real results for even the most stain-prone coats.

Our pH-balanced formula removes green, yellow, and brown stains while being gentle on sensitive equine skin. It’s tough on grime but kind to your horse.

CONCENTRATION – Highly concentrated, pure pigment stays rich when washing producing better results

INGREDIENTS – Premium, human-grade ingredients clearly listed on the bottle. Proven safe for horses

CLEANING POWER – Cleans deeply without staining!

RESULTS – Bright, white coat with no dull or silver residue!

VALUE – More washes per bottle = more bang for your buck!

CONCENTRATION – Low concentration, formula turns transparent when lathered, forcing multiple washes

INGREDIENTS – Ingredients often hidden or not listed.

CLEANING POWER – Relies on cheap dyes that mask stains instead of removing them.

RESULTS – Leaves behind dull, silver residue!

VALUE – Weak formulas = less effect.

1. Wet your horse down thoroughly with clean water.
2. Apply the shampoo directly to a glove or sponge.
3. Gently scrub stained or discolored areas.
4. Let it sit on tough stains (green, yellow, brown) for 3–5 minutes.
5. Rinse thoroughly.
6. For full-body shine, use 3 pumps in a bucket of water and sponge over the coat.

Note: Avoid the outdated bucket-fill method for targeted stain removal. Direct application gets the job done right.